Branding that sells
Our business is building yours

Branding that sells
Our business is building yours

Branding that sells
Our business is building yours

BetterBuiltBrands

BetterBuiltBrands

BetterBuiltBrands

(FOUNDATION)

Digital Strategy & Brand Evolution

We help you leverage technology through data-driven insights, strategic brand development, and optimized marketing systems. We craft impactful narratives that elevate and define your brand's identity.

(FOUNDATION)

Digital Strategy & Brand Evolution

We help you leverage technology through data-driven insights, strategic brand development, and optimized marketing systems. We craft impactful narratives that elevate and define your brand's identity.

(FOUNDATION)

Digital Strategy & Brand Evolution

We help you leverage technology through data-driven insights, strategic brand development, and optimized marketing systems. We craft impactful narratives that elevate and define your brand's identity.

(GROWTH)

Revenue Expansion & Product Marketing

Drawing on deep expertise in sales strategy and customer engagement, we transform leads into loyal brand advocates, enhancing every touchpoint in the sales journey and uncovering new revenue streams.

(GROWTH)

Revenue Expansion & Product Marketing

Drawing on deep expertise in sales strategy and customer engagement, we transform leads into loyal brand advocates, enhancing every touchpoint in the sales journey and uncovering new revenue streams.

(GROWTH)

Revenue Expansion & Product Marketing

Drawing on deep expertise in sales strategy and customer engagement, we transform leads into loyal brand advocates, enhancing every touchpoint in the sales journey and uncovering new revenue streams.

(OPTIMIZATION)

Tech Solutions & Operational Efficiency

Merging modern technology with deep operational insights, we create efficient, tailored processes and practical solutions. We develop systems to automate and simplify the most resource-intensive tasks, allowing you to focus on what matters most.

(OPTIMIZATION)

Tech Solutions & Operational Efficiency

Merging modern technology with deep operational insights, we create efficient, tailored processes and practical solutions. We develop systems to automate and simplify the most resource-intensive tasks, allowing you to focus on what matters most.

(OPTIMIZATION)

Tech Solutions & Operational Efficiency

Merging modern technology with deep operational insights, we create efficient, tailored processes and practical solutions. We develop systems to automate and simplify the most resource-intensive tasks, allowing you to focus on what matters most.

BRANDING YOU CAN BE PROUD OF

YOUR DREAM. OUR DRIVE.

(OUR APPROACH)

We support high-growth companies, small businesses, and individuals in elevating their brands.

With expertise from venture-backed companies, our mission is to help you shine online and maximize your impact.

We deliver honest feedback to strengthen your brand and business.

Our approach blends scrappiness with precision and combines cost-consciousness with creativity to develop innovative, budget-friendly systems that last.

We create lasting systems that you can rely on long after we're gone.

When we do it, we do it once, and we do it right.

(ABOUT US)

We work in tech and love problem-solving.

Our consulting allows us to share our knowledge, think outside the box, and take a break from our own projects.

We provide fresh perspectives and strategic insights to help companies accelerate their progress.

We work in tech and love problem-solving.

Our consulting allows us to share our knowledge, think outside the box, and take a break from our own projects.

We provide fresh perspectives and strategic insights to help companies accelerate their progress.

Caitlyn Ngu

Managing Consultant

On paper: Over 10 years of experience in customer success, enterprise sales, EdTech, and marketplaces at TopHat, Wattpad, and Xello. Currently, CEO of WorkloveAI.

In the margins: Retired athlete, over $2.7M in sales, former Managing Partner of StartupBoost Toronto, guest lecturer, featured on Dragons' Den and in Toronto Life Magazine.

Caitlyn Ngu

Managing Consultant

On paper: Over 10 years of experience in customer success, enterprise sales, EdTech, and marketplaces at TopHat, Wattpad, and Xello. Currently, CEO of WorkloveAI.

In the margins: Retired athlete, over $2.7M in sales, former Managing Partner of StartupBoost Toronto, guest lecturer, featured on Dragons' Den and in Toronto Life Magazine.

Caitlyn Ngu

Managing Consultant

On paper: Over 10 years of experience in customer success, enterprise sales, EdTech, and marketplaces at TopHat, Wattpad, and Xello. Currently, CEO of WorkloveAI.

In the margins: Retired athlete, over $2.7M in sales, former Managing Partner of StartupBoost Toronto, guest lecturer, featured on Dragons' Den and in Toronto Life Magazine.

JC Pinheiro

Creative Director

On paper: Creative Art Director in Toronto, classically trained in photography, and an indie filmmaker. Worked at Byte, McCann WG AFG, and Forsman & Bodenfors on clients like LG, Spotify, ASOS, and TD Bank. Currently, Creative Director of WorkloveAI.

In the margins: Exploring media and storytelling at the intersection of technology and culture. Also a pilot and proud dog parent.

JC Pinheiro

Creative Director

On paper: Creative Art Director in Toronto, classically trained in photography, and an indie filmmaker. Worked at Byte, McCann WG AFG, and Forsman & Bodenfors on clients like LG, Spotify, ASOS, and TD Bank. Currently, Creative Director of WorkloveAI.

In the margins: Exploring media and storytelling at the intersection of technology and culture. Also a pilot and proud dog parent.

JC Pinheiro

Creative Director

On paper: Creative Art Director in Toronto, classically trained in photography, and an indie filmmaker. Worked at Byte, McCann WG AFG, and Forsman & Bodenfors on clients like LG, Spotify, ASOS, and TD Bank. Currently, Creative Director of WorkloveAI.

In the margins: Exploring media and storytelling at the intersection of technology and culture. Also a pilot and proud dog parent.

Jeanine Jue

Technical Advisor

On paper: 17+ years in engineering experience, Master's in CS from Boston University, certified in cybersecurity and machine learning. Currently, CTO of WorkloveAI.

In the margins: Experience in government and surveillance, adjunct prof, Silicon Valley mentor, fintech and IoT leader, law school grad.

Jeanine Jue

Technical Advisor

On paper: 17+ years in engineering experience, Master's in CS from Boston University, certified in cybersecurity and machine learning. Currently, CTO of WorkloveAI.

In the margins: Experience in government and surveillance, adjunct prof, Silicon Valley mentor, fintech and IoT leader, law school grad.

Jeanine Jue

Technical Advisor

On paper: 17+ years in engineering experience, Master's in CS from Boston University, certified in cybersecurity and machine learning. Currently, CTO of WorkloveAI.

In the margins: Experience in government and surveillance, adjunct prof, Silicon Valley mentor, fintech and IoT leader, law school grad.

Expertise in a variety of sectors

Expertise in a variety of sectors

Expertise in a variety of sectors

Cybersecurity

Cybersecurity

Digital Media

Digital Media

EdTech

EdTech

Entertainment

Entertainment

Fintech

Fintech

Marketplaces

Marketplaces

ML & AI

ML & AI

SaaS

SaaS

Skills

Skills

Our team possesses a diverse skillset to help solve your challenges. From data-driven marketing to compelling content creation, we deliver practical solutions and measurable results.

Our diverse skillset solves your challenges. From data-driven marketing to compelling content creation, we deliver practical, measurable results.

  • A/B Testing

  • Branding

  • Content Strategy

  • Copywriting

  • CRM Management

  • Customer Success

  • Customer Support

  • Cybersecurity

  • Data Analysis

  • Digital Marketing

  • A/B Testing

  • Branding

  • Content Strategy

  • Copywriting

  • CRM Management

  • Customer Success

  • Customer Support

  • Cybersecurity

  • Data Analysis

  • Digital Marketing

  • A/B Testing

  • Branding

  • Content Strategy

  • Copywriting

  • CRM Management

  • Customer Success

  • Customer Support

  • Cybersecurity

  • Data Analysis

  • Digital Marketing

  • Email Marketing

  • Enterprise Sales

  • Graphic Design

  • Information Architecture

  • Interview Coaching

  • Machine Learning

  • Machine Learning

  • Market Research

  • Marketing Operations

  • Product Design

  • Public Speaking

  • Email Marketing

  • Enterprise Sales

  • Graphic Design

  • Information Architecture

  • Interview Coaching

  • Machine Learning

  • Machine Learning

  • Market Research

  • Marketing Operations

  • Product Design

  • Public Speaking

  • Email Marketing

  • Enterprise Sales

  • Graphic Design

  • Information Architecture

  • Interview Coaching

  • Machine Learning

  • Machine Learning

  • Market Research

  • Marketing Operations

  • Product Design

  • Public Speaking

  • Recruitment

  • SaaS Implementation

  • Sales Coaching

  • Sales Operations

  • SEO Optimization

  • SEO Optimization

  • SEO Optimization

  • Social Media

  • System Architecture

  • UI Design

  • User Testing

  • User Testing

  • Website Performance Analysis

  • Workflows

  • Recruitment

  • SaaS Implementation

  • Sales Coaching

  • Sales Operations

  • SEO Optimization

  • SEO Optimization

  • SEO Optimization

  • Social Media

  • System Architecture

  • UI Design

  • User Testing

  • User Testing

  • Website Performance Analysis

  • Workflows

  • Recruitment

  • SaaS Implementation

  • Sales Coaching

  • Sales Operations

  • SEO Optimization

  • SEO Optimization

  • SEO Optimization

  • Social Media

  • System Architecture

  • UI Design

  • User Testing

  • User Testing

  • Website Performance Analysis

  • Workflows

Tools

Tools

(SECRET SAUCE)

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Proven Track Record

Our team has worked at companies that have collectively raised over $760M in funding.

We bring insights from high-performing businesses and apply professional-level strategies to help businesses of all sizes succeed.

Proven Track Record

Our team has worked at companies that have collectively raised over $760M in funding.

We bring insights from high-performing businesses and apply professional-level strategies to help businesses of all sizes succeed.

Proven Track Record

Our team has worked at companies that have collectively raised over $760M in funding.

We bring insights from high-performing businesses and apply professional-level strategies to help businesses of all sizes succeed.

Broad Expertise

We’re well-versed in a wide range of industries and skillsets, eliminating the need to hire multiple specialists.

Our extensive knowledge of software products allows us to recommend and implement solutions tailored to your specific needs.

Broad Expertise

We’re well-versed in a wide range of industries and skillsets, eliminating the need to hire multiple specialists.

Our extensive knowledge of software products allows us to recommend and implement solutions tailored to your specific needs.

Broad Expertise

We’re well-versed in a wide range of industries and skillsets, eliminating the need to hire multiple specialists.

Our extensive knowledge of software products allows us to recommend and implement solutions tailored to your specific needs.

Focused Engagement

We aim for short, impactful collaborations. We fix, automate, and improve your systems, then equip you to run them independently. When you're ready for the next step, we're here.

Expect honest, direct feedback that prioritizes your brand, business, and personal growth.

Focused Engagement

We aim for short, impactful collaborations. We fix, automate, and improve your systems, then equip you to run them independently. When you're ready for the next step, we're here.

Expect honest, direct feedback that prioritizes your brand, business, and personal growth.

Focused Engagement

We aim for short, impactful collaborations. We fix, automate, and improve your systems, then equip you to run them independently. When you're ready for the next step, we're here.

Expect honest, direct feedback that prioritizes your brand, business, and personal growth.